Jackson throughout his career transformed the art of the music video and paved the way for modern pop music. Daily Telegraph writer Tom Utley described Jackson in 2003 as "extremely important" and a "genius." For much of his career, he had an "unparalleled" level of worldwide influence over the younger generation through his musical and humanitarian contributions. Jackson's music and videos, such as Thriller, fostered racial diversity in MTV's roster, helped to put the relatively new channel into public awareness, and steered the channel's focus from rock to pop music and R&B, shaping the channel into a form that proved enduring. Jackson's work continues to influence numerous hip hop, rock, pop and R&B artists, including Beyoncé, Mariah Carey, Usher, Green Day, Britney Spears, Madonna, Justin Timberlake, and Ludacris, among others.
Allmusic's Steve Huey describes Jackson as "an unstoppable juggernaut, possessed of all the skills to dominate the charts seemingly at will: an instantly identifiable voice, eye-popping dance moves, stunning musical versatility and loads of sheer star power". In the mid-1980s, Time magazine's pop music critic, Jay Cocks, noted "Jackson is the biggest thing since The Beatles. He is the hottest single phenomenon since Elvis Presley. He just may be the most popular black singer ever". In 1990, Vanity Fair cited Jackson as the most popular artist in the history of show business. In 2007, Jackson said, "Music has been my outlet, my gift to all of the lovers in this world. Through it, my music, I know I will live forever."
Shortly after Jackson's death, on June 25, 2009, MTV briefly returned to its original music video format to celebrate and pay tribute to his work. The channel aired many hours of Jackson's music videos, accompanied by live news specials featuring reactions from MTV personalities and other celebrities. The temporary shift in MTV's programming culminated the following week in the channel's live coverage of Jackson's memorial service. At the memorial service on July 7, 2009, founder of Motown Records Berry Gordy proclaimed Jackson as "the greatest entertainer that ever lived."
In 2010, two university librarians found that Jackson's influence extended into academia, and was detectable in scholarly literature pertaining to a range of subject matter. The two researchers combed through various scholars' writings, and compiled an annotated bibliography of those writings that appeared to meet at least one of several criteria. Among these criteria were appearance in a peer-reviewed journal, and the provision of insight into the nature of "popular icons including Jackson". The bibliography located references to Jackson in research reports concerning music, popular culture, and an array of other topics. The bibliographers identified as their most peculiar finding an argument that certain aspects of chemistry can be effectively taught by altering and imitating elements of Jackson's singing. One of the research librarians later reflected that "the fact that someone would take a Michael Jackson song and co-opt it as a means to convey chemistry concepts just shows the pervasiveness of Jackson's influence".
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