After his death, Jackson became the best-selling artist of 2009 in the United States selling over 8.2 million albums and had sold
35 million albums worldwide in the 12 months that followed his death.
Following this surge in sales, Sony announced that they had extended their relationship with his material. The distribution rights held by Sony Music were due to expire in 2015.
On March 16, 2010, Sony Music Entertainment, in a move spearheaded by its
Columbia/Epic Label Group division, signed a new deal with the Jackson estate to extend their distribution rights to his back catalogue until at least 2017, as well as to obtain permission to release ten new albums with previously unreleased material and new collections of released work. On November 4, 2010 Sony announced the release of
Michael, the first posthumous album set to be released on December 14, with the promotional single released to the radios on November 8, entitled "
Breaking News".
The deal was unprecedented in the music industry as it is the most expensive music contract pertaining to a single artist in history; it reportedly involved Sony Music paying
$250 million for the deal, with the Jackson estate getting the full sum as well as its share of royalties for all works released.
Video game developer Ubisoft announced it would release a new dancing-and-singing game featuring Michael Jackson for the 2010 holiday season. The game entitled
Michael Jackson: The Experience will be among the first to use
Kinect and
PlayStation Move, the respective motion-detecting camera systems for Microsoft's Xbox 360 and Sony's PlayStation 3 due out later that year.
Cirque du Soleil announced on 3 November 2010 that it would launch "Michael Jackson: The Immortal World Tour" in October 2011 in Montreal.
The 90-minute US$57M production will combine Jackson's iconic musical oeuvre and choreography with the Cirque's signature artistry, dance and aerial displays involving 65 artists.
The tour was written and directed by
Jamie King and centers on Jackson's "inspirational Giving Tree - the wellspring of creativity where his love of music and dance, fairy tale and magic, and the fragile beauty of nature are unlocked."
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